Client: Fotokite

Objective: Develop a comprehensive brand video and photo campaign for Fotokite to expand its reach and engage American audiences.

My responsibilities included:

Art/Creative Direction: Developing a compelling creative vision aligned with Fotokite's brand identity.

Team Selection: Sourcing and collaborating with a top-tier US-based production and post-production company (Mork Productions).

Content Development: Writing the script and storyboard.

Set Design: Overseeing set design and ensuring it complemented the creative vision.

Quality Assurance: Approving all post-production elements to maintain high-quality standards.

Here you can see our final video and some favorite selections from the shoot.

Art Director: Andie Hodgson
Video and Photo Production Studio: Mork Productions
Product Designer: Lukas von Niederhäusern
Fotokite Sales Experts: Vanessa White, Chris Martorana, Pete Evans, Mark Jetton
IFSI Fire Institute

Client: Fotokite

Objective: Capture our new camera with updated pictures of our Kite, RTB and Transport Case. 1 day photo shoot with about 30 final photos delivered.

I created mood boards, the product shot list and did the photographer research. Lukas and I assisted Milan (photographer) with the setup and direction of the shoot.

Here are some favorite selections from the shoot.

Creative — Andie Hodgson and Lukas von Niederhäusern
Photographer — Milan Rohrer

Client: Fotokite

Objective: Create a cohesive, exciting brand experience for the 2023 trade shows Fotokite attends in the United States. The events are primarily aimed at public safety teams such as police and firefighters. We wanted a modular booth that was lightweight and easy to set up/ship/store. From a design standpoint, we wanted an overall minimal, clean design to put more focus on the product.

My primary role was to provide design direction and creative collateral.

Assets: 10 x 20 ft. booth with at least 2 (minimum 42”) TV monitors and 2 pedestals that are around 3 x 3 ft to showcase our product

Designer — Andie Hodgson

Sales — Vanessa Hregdovic and Pete Evans

Booth Vendor — Display Craft

Client: Fotokite

Goal: Create a new design system for the carton packaging for our drone configurations.

Outcome: In the end, we settled on Option 1 because it is clean, accurate, and easy to scan. After this project, we applied the same design to the other drone configuration carton boxes.

Assets: 749x597x435mm box design

Designer — Andie Hodgson
VP of Design — Lukas Scherrer
Engineer — Remo Füeg

Client: Fotokite

Objective: Create consistent guidelines for social media posts to create a more cohesive brand. Here are some examples of our facts & stats template, a job announcement template for announcing new positions, and an events template.

Assets: Instagram, Facebook, and Linkedin templates

Designer — Andie Hodgson

Social Media Manager — Julia F

Client: Matterport

Goal: Refresh the Matterport Capture app store imagery to reflect the value the product provides.

Assets: 1 video and 4 static images. All assets were also localized into 12 other languages.

Outcome: On a Year-over-Year basis, the Matterport Capture App landing page experienced a conversion-to-install is up ~40% after these images were added. Not all of 40% can be attributed to these images but definitely a big part of it.

Lead Designer — Andie Hodgson
Executive Producer — Jen Bernard

Client: Matterport sales team

Goal: Create excitement around the annual Matterport Accelerate Sales conference. The theme for the year was “Synergy”.

Assets: emails, t-shirt, swag, zoom backgrounds, and slide decks

Lead Designer — Andie Hodgson
Executive Producer — Jen Bernard

Client: Matterport

Goal: Create engaging social posts that drive users to purchase the Pro2 camera.

Assets: A variety of different general and paid social ads at Matterport to promote our 3D cameras and software. Here is a sample of some of them.

1. Amazon EMEA ad- Promotes that the Pro2 is available in the European markets.

2. Capture Services ad- Promotes how Redfin’s success with using our technology.

3. Amazon ad- Promote a bundle available (Pro2, tripod, clamp, and case)

4. Capture Services ads- we tested these personalized ads for specific areas where Capture Services is serviced.

5. MTTR ad- promoting our IPO

Lead Designer — Andie Hodgson
Partner Marketing Manager — Caroline Nguyen

Client: Rally Health

Goal: Create a cohesive, exciting brand experience to celebrate Rally’s 5th Innovation Summit. The event connects healthcare payers, providers, and larger employers.

Assets: landing page, program guide, directional signage, welcome cards, demo stations, rubix cube, shoe box

Designer — Andie Hodgson
Sr. Art Director — Gordon Eckler
Copy — Jon Clifton

Client: Rally Health

Goal: Create internal designs and swag for internal teams — increase moral within the office.

Designer — Andie Hodgson
Art Director — Gordon Eckler
Copy — Jon Clifton

Client: Rally Health

Goal: Create a document that outlines the philosophies that contribute to the overall culture of the company — needs resonate with employees, be easy to understand, and both visually and verbally informative.

Designer — Andie Hodgson
Copy — Susan Dunn

Client: Rally Health

Goal: This map was created as a fun takeaway for the Rally On the Road (ROTR) USA tour. We wanted to create something that was both fun and interactive for attendees, as well as pocket size, since this is something they would be carrying around with them for the rest of the day as ROTR was located at different county fairs.

Lead Designer — Andie Hodgson
Sr. Art Director — Gordon Eckler
Copy — Jon Clifton
Designers — Morgan Wirz, Sofia Ziemienski

Client: Rally Health

Goal: Initiative to position Rally as a as an employee resource during this public health crisis. The PDFs provide visually digestible insights for Benefit leaders to share with employees. They are also available as blog posts on RallyHealth.com.

As this is was a big initiative and 20+ articles were to be designed for these B2B2C PDF’s, I created a template for the articles to keep design and reader experience consistent. Large feature image to speak to article and draw reader in, wanted to make it “bite sized” and easy to consume. There was a lot of conceptual thinking involved with these illustrations. Here are a few of my favorite pages…

Assets: 6 PDF’s, each 15-20 pages long

Designer — Andie Hodgson
Sr. Art Director — Audrey Kell
Copy — Kristen Mascia

Client: Healthline and Medical News Today

Goal: Create templates and guidelines to create more brand awareness.

Process:

1. I researched Pinterest best practices and explored possible solutions.

2. I conceptualized, strategized, and designed. Got feedback from stakeholders and reviewed new pin success on Pinterest.

3. I created different sets of templates and created guidelines on them. Then, I did some tutorials for the team for them to best understand how to use them.

See full-width Pinterest guidelines here.

Designer — Andie Hodgson

Client: Healthline and Whole Foods

Goal: A clean, minimal guide filled with delicious recipes and simple shopping lists that will help launch users into their keto journey.

I created this Guide to Keto eBook for a Healthline/Whole Foods collaboration. Check out the full PDF here.

Designer — Andie Hodgson